M O S E S


I D O W U
Based in Nigeria. Working Globally Email: mosesidowu95@gmail.com
Creator Economy Sports Tech Behavioral Systems Trust & Transparency Design

PlayPredict

Role
Founder & Lead Product Designer (End-to-End)
Timeline
2–3 Months (MVP Build)
Team
3 Frontend · 2 Backend · 1 QA · 1 PM
Platform
PWA (Web) · Creator Platform
Status
In Active Development
PlayPredict Hero Image

Executive Summary

PlayPredict is a structured sports intelligence infrastructure designed to introduce transparency, statistical accountability, and performance visibility into fragmented online betting communities.

Traditional social platforms enable prediction sharing but lack standardized market inputs, historical performance indexing, and credibility signals. PlayPredict transforms informal tip-sharing culture into a measurable, filterable, and monetizable performance economy.

As Founder & Lead Product Designer, I architected the ranking logic, time-decay performance modeling, behavioral incentive systems, anti-manipulation constraints, and phased monetization framework — positioning the platform as an independent performance layer separate from betting execution.

Homepage Experience

Product Vision

The long-term vision for PlayPredict is to become the trusted performance layer for sports prediction creators globally.

By separating prediction publishing from betting execution, the platform focuses on credibility, data transparency, and sustainable creator monetization without regulatory friction.

The goal is to evolve into a sports intelligence marketplace where performance history becomes currency.

Problem Space

Sports prediction communities currently exist across fragmented channels like Twitter, Telegram, and Reddit. These environments lack structured transparency, performance tracking, and standardized betting market inputs.

Followers struggle to evaluate credibility, historical accuracy, and statistical reliability before acting on shared predictions.

PlayPredict introduces structure, visibility, and behavioral accountability into the sports prediction creator economy.

Core Product Mechanics

PlayPredict operates on a single-user-type system where every user can publish predictions, follow creators, and build a public track record.

Structured Betting Markets

Predictions are created from API-supplied betting markets, ensuring standardized inputs across sports.

Date-Driven Discovery

Calendar filters mirror sports app behavior — users filter by match date, not posting date, ensuring prediction relevance.

Advanced Filtering

Users can filter by sport, betting market type, odds range, tipster category (all, followed, verified), and more.

Creator Discovery & Engagement

Follow system, bookmarking, shareable links, and notification preferences increase retention and platform spread.

Prediction Creation Flow

Transparency & Trust Infrastructure

Trust is the core product differentiator. Every prediction is publicly trackable and contributes to a visible performance history.

Public Winning Rate

Winning rate is displayed across the homepage and profile with breakdowns by sport and timeframe.

Performance Analytics

Stats include total tips, wins, losses, voids, average odds, streaks, last 7 form, and achievement badges.

Calendar-Based History

Users can audit any creator’s historical picks by selecting match dates through the integrated calendar system.

Ranking & Weekly/Monthly Rewards

Top performers are rewarded under structured eligibility conditions, all publicly filterable to prevent manipulation.

Performance Modeling Engine

Winning rate calculations are not static aggregates. A time-weighted decay model ensures that recent performance carries greater statistical influence than outdated results.

After defined time intervals, earlier prediction windows are progressively excluded to prevent legacy inflation and preserve competitive fairness.

Time-Decay Algorithm

Older performance windows gradually lose statistical weight, prioritizing current form.

Minimum Activity Thresholds

Rankings require consistent participation to prevent short-term volatility exploitation.

Odds Normalization

Low-odds stacking and extreme high-risk strategies are balanced through eligibility filters.

Public Auditability

Every metric remains traceable through date-based history review.

Creator Profile & Public Analytics

Monetization Strategy

Version 1 operates as a PWA monetized through AdSense and affiliate partnerships with betting companies.

Version 2 introduces creator tipping, subscription tiers, VIP channels, and a Pro analytics plan — positioning PlayPredict within the creator economy.

No betting transactions occur on the platform, removing the need for gambling licensing.

Key Design Decisions & Trade-offs

A key structural decision was aligning calendar filtering behavior with established sports app mental models. Users filter by match date, not publishing date — preserving contextual relevance.

Enforcing API-based betting market selection eliminated free-text manipulation, ensuring statistical integrity and comparable data across all creators.

The ranking module required anti-gaming constraints including minimum active days, odds thresholds, and public filter transparency to prevent exploitation of short-term high-risk bets.

Every system decision balanced three forces: usability, fairness, and scalability.

Strategic Potential

PlayPredict bridges the gap between social prediction communities and structured performance analytics.

With future subscription models, advanced statistical tooling, and creator monetization channels, the platform has the potential to evolve into a trusted sports intelligence marketplace.

Projected Impact & Metrics

Impact projections are modeled using behavioral engagement patterns observed in sports community ecosystems and creator-led growth platforms. Targets are structured around retention stability, prediction volume density, and creator monetization scalability.

12,000+

Projected Active Users (90 Days)

Driven by mid-tier tipster onboarding and social profile migration.

40%+

Weekly Retention Stability

Reinforced by ranking incentives, calendar-based relevance, and public stat visibility.

3.2x

Creator Visibility Uplift

Compared to fragmented social publishing environments.

Phase-Based Revenue Expansion

Ads → Affiliate → Creator Economy Layer

Structured monetization without introducing betting liability.

Weekly & Monthly Ranking System

Growth & Distribution Strategy

Growth is built around creator-led distribution and sports community behavior.

Creator Acquisition Flywheel

Smaller and mid-tier sports tipsters are prioritized, offering ranking visibility and monetization potential.

Shareable Profile Links

Public stat transparency encourages external traffic from Twitter and Telegram communities.

Affiliate Revenue Loop

Partnerships with betting companies create aligned incentives without hosting bets internally.

Future Subscription Ecosystem

VIP channels and Pro analytics tiers extend lifetime value while reinforcing creator loyalty.

Platform Governance & Integrity

Platform credibility required clearly defined moderation workflows and reporting structures to prevent manipulation, copied tips, and exploitative betting behavior.

Structured Reporting System

Users can flag copied predictions, low-odds exploitation, or suspicious activity through predefined moderation reasons.

Administrative Review Workflow

Flagged content routes into an admin moderation queue with structured decision logging.

Prediction Locking Mechanism

Edits are disabled once match start time is reached.

Eligibility Transparency

Ranking filters remain visible to reduce perceived bias.

Technical Collaboration

The platform integrates external sports APIs supplying match data and betting markets, requiring strict data validation and structured input enforcement.

I collaborated with backend engineers to define:

Prediction Validation Logic

Preventing post-match edits and enforcing time-based locking.

Statistical Calculation Engine

Real-time computation of win rates, streaks, and breakdown filters.

Ranking Eligibility Conditions

Minimum active days, odds thresholds, and anti-manipulation constraints.

Scalable Monetization Hooks

Architecture prepared for tipping and subscription modules in V2.

Design Leadership Reflection

Building PlayPredict required thinking beyond interface design into behavioral economics, data modeling, and incentive systems.

The product demonstrates my ability to define complex multi-variable systems, align technical feasibility with strategic growth, and design for long-term ecosystem health rather than short-term feature delivery.