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Aquila (Website)

Platform

Web

Client

Wizer Consulting

Role

Lead Product Designer

Duration

2 Weeks

Overview

Aquila is a robust core banking SaaS platform built specifically for Microfinance Banks (MFBs) and Microfinance Institutions (MFIs). The platform provides critical banking infrastructure features such as loan and deposit product creation, client and risk management, robust accounting, and real-time dashboards for financial oversight.

This project focused on redesigning the Aquila one-page marketing website to clearly showcase the product's value, increase trust and credibility, and ultimately drive demo requests and product adoption.

Goals

  • Visually communicate Aquila’s modern and robust banking capabilities
  • Streamline the page flow to guide users toward requesting a demo
  • Highlight key differentiators such as customizability, performance, and security
  • Reinforce trust with visual cues, product screenshots, and clean UI
  • Ensure accessibility, responsiveness, and mobile-first performance

    • Target Audience

  • Executives and decision-makers in MFBs and MFIs (e.g., CTOs, Heads of Product, COOs)
  • Operations managers evaluating technology upgrades
  • Fintech founders and investors in digital banking infrastructure
  • IT/technical leads responsible for software procurement and deployment

    • Research & Insights

    Key Activities:
  • Stakeholder interviews with product and marketing leads
  • Heuristic audit of the previous Aquila landing page
  • Review of buyer journey and demo conversion funnel

    • Core Insights:
  • Previous site lacked visual engagement and structure
  • The product’s depth wasn’t evident. Visitors couldn’t grasp Aquila’s full capability
  • The demo request CTA wasn’t clearly emphasized
  • No storytelling or progressive disclosure for complex features

    • Information Architecture & Page Flow

    The redesigned one-page structure guides visitors through an intentional narrative arc; from high-level value to specific product features, with frequent conversion points and visual breaks.

    User Journey & Visual Narrative

    Visitors arriving at the Aquila website are greeted with a bold hero section featuring a confident headline. “Experience the Power of Unified Banking, One App, Total Control”. A subtext quickly orients them to Aquila’s target market: “The Future of MFB/MFI Banking Now in One App”. Clear, immediate CTAs (Request Demo, Get Started, Watch Video) provide multiple paths forward depending on intent.

    Scrolling down, users engage with a three-slide carousel that highlights Aquila’s core advantages; performance, customizability, and cutting-edge technology. Each slide is paired with an image and CTA, maintaining engagement while educating.

    Further down, the Key Features section uses real app screenshots to show off Aquila’s core strengths; dashboard analytics, client and risk management, accounting, and flexible product creation. These images build trust and provide visual confirmation of functionality.

    A dedicated section then emphasizes responsiveness, reinforcing how Aquila works seamlessly across desktop, tablet, and mobile.

    Finally, a focused CTA block encourages action with the prompt: “Ready to see Aquila in action?”, followed by a clean, minimal footer with supporting links and legal info.

    UI & Visual Design Enhancements

  • Color Palette: Chambray, black, and white, exuding trust and professionalism
  • Typography: Lexend Deca font for readability
  • Buttons: High contrast, hover animations, sticky primary CTA on scroll
  • Layout: Generous white space, grid-based sections for clarity
  • Media: Product screenshots, subtle animations, responsive video modal
  • Accessibility: Keyboard-friendly modal, proper contrast ratios, semantic HTML

    • Before & After: Visual Transformation

    Hero Section (Before)

    Hero Section (After)

    Impact & Results

    Post-launch improvements (over 30-day period):
  • +52% increase in demo requests
  • Average session time up 66%
  • Mobile engagement improved, with 48% of visitors now completing actions on mobile
  • Strong positive feedback from stakeholders and pilot clients
  • Bounce rate down 41%

    • Lessons Learned

    Post-launch improvements (over 30-day period):
  • Single-page sites still need hierarchy. Organizing content like chapters increases comprehension and engagement.
  • Reinforced CTAs are vital. Placing “Request Demo” at key emotional and logical moments improved conversion.
  • Visual proof builds trust. Real app screenshots and UI context helped users connect with the platform.
  • Video matters. The explainer video gave visitors a fast way to understand the product.

    • Conclusion

    The redesigned Aquila one-page marketing site turned a flat web presence into a high-performing, story-driven, and conversion-focused experience. By showcasing key banking features, communicating value clearly, and reinforcing credibility, the new interface aligns perfectly with Aquila’s mission; to bring modern banking to every microfinance institution.

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